ASENNE a-sen-ne / attitude:
A mental state of mind involving beliefs, feelings, values and dispositions to act in certain ways; “The attitude that shoots you towards your goals, no matter what the odds are..”

 

 OUR STORY

 

The journey of Asenne started back in 1999 when founder Kimmo Jaakonsaari and a few friends decided to leave the rat race for a while and went on a surf trip to Bali, Indonesia. Coming from the Finnish 90’s snowboarding scene surfing was something almost unheard of – and truly inspiring. The trip ended up being one of the biggest single turning points in Kimmo’s life and lead to the idea and creation of what Asenne is today:


Small independent surf company with big balls!


Asenne lives and breathes through a big family of people who follow their passion and live their lives to the fullest! By sharing our surf experience, participating in events and organizing surf camps, we aim to bring people with this passion together.


#WHOMADEMYCLOTHES 

 

All of the Asenne clothing is made with the same love and dedication that we believe in. We always manufacture our clothing in small local businesses we personally know of and can honestly say #whomademyclothes. We don’t only do our own designs but go personally pick out the fabrics too. It isn’t the easiest way but well worth it in the end! Did you know most of Asenne products are hand made in Bali? That is something we can never be too proud of!

Supporting small local businesses makes Asenne being able to stand tall and proud. Co-operation with small companies has developed sustainable relationships within the past years and they have grown to be part of the Asenne family.

Material & Quality

 

Asenne aims to use sustainable carefully selected fabrics to fit the purpose. We strive to find eco-friendly materials among the jungle of manufacturers and also do our best to minimize all the packing materials and be more aware of the ecological matters.

The cotton we use is combed and feels pleasant when in touch with your skin. Stone-washing is used for selected products providing outstanding look and feel. This also makes you lose your concerns about materials shrinking during the washing as all our tees are pre-shrunk!

In surfing gear Asenne uses technical polyester that doesn’t soak too much water in it keeping your Asenne Boardshorts or Rashies lightweight. It’ll help you concentrate on ripping the waves! After surfing the material dries fast and you’ll be ready to rip again sooner than you realize!

Supporting small local businesses makes Asenne being able to stand tall and proud. Co-operation with small companies has developed sustainable relationships within the past years and they have grown to be part of the Asenne family.

WE at Asenne are proud of our quality. Every product is handmade, manually checked and tested. All the fabrics, labels and cuts are thought through making Asenne clothing stand its ground when compared to any other high-quality clothing brand.