ASENNE a-sen-ne / attitude
A mental state of mind involving beliefs,
feelings, values and dispositions to act in
certain ways;
“The attitude that shoots you towards your goals, no matter what the odds are..”

 

 OUR STORY

The journey of Asenne started back in 1999 when founder Kimmo Jaakonsaari and few friends decided to leave the rat race for a while and went on a surf trip to Bali, Indonesia. Coming from the Finnish 90’s snowboarding scene surfing was something almost unheard of – and truly inspiring.  The trip ended up being one of the biggest single turning points in Kimmo’s life and lead to the idea and creation of what Asenne is today. 

Asenne lives and breathes through a big family of people who follow their passion and live their lives to the fullest! By sharing our surf experience, participating in events and organizing surf camps, we aim to bring people with this passion together.

ASENNE a-sen-ne / attitude
A mental state of mind involving beliefs, feelings, values and dispositions to act in certain ways;
“The attitude that shoots you towards your goals, no matter what the odds are..”

 OUR STORY

The journey of Asenne started back in 1999 when founder Kimmo Jaakonsaari and few friends decided to leave the rat race for a while and went on a surf trip to Bali, Indonesia. Coming from the Finnish 90’s snowboarding scene surfing was something almost unheard of – and truly inspiring.  The trip ended up being one of the biggest single turning points in Kimmo’s life and lead to the idea and creation of what Asenne is today. 

Asenne lives and breathes through a big family of people who follow their passion and live their lives to the fullest! By sharing our surf experience, participating in events and organizing surf camps, we aim to bring people with this passion together.

THE ASENNE WAY

Our clothing is made in Bali by small local businesses in good working conditions since day one. We consider these people to be a part of our growing Asenne family. We strive to use sustainable and carefully selected fabrics on our products to reduce our impact on the environment. Supporting small local businesses and using new recycled materials makes us stand tall behind our products.

We know #whomademyclothes.

THE ASENNE WAY

Our clothing is made in Bali by small local businesses in good working conditions since day one. We consider these people to be a part of our growing Asenne family. We strive to use sustainable and carefully selected fabrics on our products to reduce our impact on the environment. Supporting small local businesses and using new recycled materials makes us stand tall behind our products.
We know #whomademyclothes.

NEW MATERIALS


Our surf wear
is made of sustainable recycled fabrics produced from fishing nets and waste – regenerated to Econyl-yarn. Read more about fabrics Carvico® Vita and Econyl in here. We use Repreve® fiber for our boardshorts made from recycled materials such as plastic bottles collected from the oceans. Read more about Repreve® material in here.

Sunglasses are made of certified plant-based cellulose-acetate which is a durable high-quality material. Bamboo is one of the toughest and fastest growing plants on Earth making it truly renewable material for our products. All Asenne sunglasses come with plastic-free recycled carton packaging.

Beanies are made of OEKO-TEX® standardized textile. This textile is tested for harmful substances, which means that all products with this label are skin-friendly and the dyes used are non-toxic. We only use wools from registered Italian farms. All beanies are hand-made in small family businesses in Finland. More about OEKO-TEX® here.

Pure Waste Collection is made of 100% recycled textile waste. We are proud of collaborating with the forerunner of sustainable textile production, Pure Waste. All Pure Waste Collection products are printed in Finland. Read more about Pure Waste® here.